Creativity and a commitment to doing something can often be much better than spending a lot of marketing money.
Doing something differently from other businesses in your market sector can make the difference between business success and business failure.
7 things to remember with promotional marketing
- It’s not what you know, but who you know.
- You can never have too many friends in life, even if they don’t end up as customers. Attend networking events and make connections. People buy people, not stuff. People can’t be bothered to go through a long, drawn out review process; they ask people they know to solve their problems for them. Be one of those people!
- Make sure you have a good story.
- Getting your name in publications – newspapers and magazines isn’t as hard as you think — if you’ve got a story worth telling!
- Managing your PR doesn’t have to cost. If you don’t have the money to spend then you’ll need to spend a lot of time on this – it’s either money or time. Which would you rather spend?
- Use the right social media channels.
- Use social media but only focus on the ones you believe your key audience will be active.
- LinkedIn is a good idea if you are targetting B2B.
- Facebook is a good idea if it’s B2C.
- With both – you must understand the profile of your prospect so that you can target them correctly.
- I use LinkedIn exclusively – it’s where my audience is
- Open a Youtube channel
- Video is where it’s at
- Video gets attention
- Animated videos are a good idea. Powtoon is my recommendation
- Create good content
- Write a blog
- Make sure the SEO is done right
- Portray your business as the expert – host seminars and events.
- Hosting your own events and inviting along your best customers and prospects mixed in with your friends and their friends for moral support is a great way to connect at a personal level.
- It’s all about who you know. People buy people, not stuff.
- Try speaking at public events.
- If speaking isn’t your number-one fear after death, then go for it. It’s a fabulous way to demonstrate your expertise and ultimately add another reason for people to make business enquiries.