Apply all these rules to your business, in parallel with a bespoke marketing plan to put power behind your business ambitions.
Rule 1
Put the customer at the heart of your business, because it’s not about you, it’s about the customer experience; this is what delivers sales, and nothing else.
Rule 2
Clearly identify your ideal customer and speak their language
Rule 3
Differentiate your brand with “unique selling proposition” (USP) that packages your services to stand out from your competitors
Rule 4
Differentiate your brand with a clear identity, and speak in your brand voice at all times
Rule 5
Postion yourself as the “go-to” and the “trusted advisor” in your market place
Rule 6
Use your existing customers to help you sell
Rule 7
Put digital marketing at the centre of your strategy, and mix it with traditional offline marketing to help you attract, engage, and keep your customers – and continually find new ones
Rule 8
Sell in a Human to Human way. It’s not about product, features or benefits. It’s about selling in a human way, whether you are in the B2C, or the B2B market. Have some conversations!
