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How to deliver a valuable delegate experience when staging virtual events

By | Business Events

Just because your event has to go online doesn’t mean you do anything much different to normal when you come to planning your production. Your delegates still need an “experience”, but the experience can only be delivered when you get two things right: first, the flow and the production which needs to be seamless, and then by engaging fully with delegates in a quality way. The production and the flow. Where you are running a…

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Client conference in the UAE – what made the difference to its success

By | Business Events, Venues

Organising a client conference in Dubai at the Fairmont, Palm Orange Business Services hosted the first Hello! World event for customers in the Middle East. Hello! World Dubai is a unique forum for senior business leaders from customers of Orange Business Services in the Middle East, North Africa and Turkey. The invitation-only event took place October 24-25 at Fairmont at the Palm, Dubai. The theme of the conference was “Let Digital Empower Your Business.”  We…

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Start your own business by “scratching your own itch”

By | Small Business

I am writing this post for all of you, especially my marketing colleagues. If you want to start your own business, but you don’t know what you want to do then “scratch your own itch”. This means that you should set up a business that delivers something that you yourself need and want – and sometimes can’t find. Sometimes it’s more simple than you think – and I have to admit, it took me a…

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A smart marketer’s blueprint for staging a perfect business event

By | Business Events

You want results. You’re already a Marketing Leader – but you’re more than this; you’re a smart marketer, and you know your stuff. You have a marketing plan. You’ve sorted your budget. You just need a team to deliver it. Read The Room Events gives you behind the scenes, high-quality marketing support and event planning with lead generation at the core, built on 25 years experience in marketing leadership roles. From sales events to industry…

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Tips for Production & AV Planning for Business Conferences

By | Business Events, Production

When it comes to events or conferences that demand larger production planning, for any location there are some key considerations before deciding how build your production plan. There are good arguments for and against using local Production Companies in isolation or using a mix of local and permanent partner. Think about the state of the local economy and the political situation Consider the social culture in your event location Research well the in-country production/AV companies…

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Interactive audience polling with Sli.do

By | Digital Tools

It’s not acceptable anymore to have your audience come to your event and just sit quietly. You need to give everyone an easy way to express themselves and get engaged. I’ve just found a really cool and inexpensive way to run live polls and Q&As at events.  It’s called Sli.do and the surprising thing to me was how inexpensive it was. I started out looking at an interactive audience polling, presentation and engagement tool that…

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Starting your business: 4 psychological hurdles and how to get over them

By | Small Business

You’ve got a business idea and you’ve asked yourself the key questions before you start. Listen, it’s good enough, but you’ll always find reasons to quit or stall. Don’t quit Act “as if” Stay Selfish Believe in yourself Don’t quit Typical insecurities rear their heads in the form of questions like: Why am I doing this? Am I just giving myself more problems than I need? Am I making something useful? Is there an easier…

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7 ideas for promoting your business without breaking the bank

By | Marketing Strategies

Creativity and a commitment to doing something can often be much better than spending a lot of marketing money. Doing something differently from other businesses in your market sector can make the difference between business success and business failure. 7 things to remember with promotional marketing It’s not what you know, but who you know. You can never have too many friends in life, even if they don’t end up as customers. Attend networking events…

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