Tips for Production & AV Planning for Business Conferences

By | Business Events, Production

When it comes to events or conferences that demand larger production planning, for any location there are some key considerations before deciding how build your production plan. There are good arguments for and against using local Production Companies in isolation or using a mix of local and permanent partner. Think about the state of the local economy and the political situation Consider the social culture in your event location Research well the in-country production/AV companies…

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Interactive audience polling with Sli.do

By | Digital Tools

It’s not acceptable anymore to have your audience come to your event and just sit quietly. You need to give everyone an easy way to express themselves and get engaged. I’ve just found a really cool and inexpensive way to run live polls and Q&As at events.  It’s called Sli.do and the surprising thing to me was how inexpensive it was. I started out looking at an interactive audience polling, presentation and engagement tool that…

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Starting your business: 4 psychological hurdles and how to get over them

By | Small Business

You’ve got a business idea and you’ve asked yourself the key questions before you start. Listen, it’s good enough, but you’ll always find reasons to quit or stall. Don’t quit Act “as if” Stay Selfish Believe in yourself Don’t quit Typical insecurities rear their heads in the form of questions like: Why am I doing this? Am I just giving myself more problems than I need? Am I making something useful? Is there an easier…

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7 ideas for promoting your business without breaking the bank

By | Marketing Strategies

Creativity and a commitment to doing something can often be much better than spending a lot of marketing money. Doing something differently from other businesses in your market sector can make the difference between business success and business failure. 7 things to remember with promotional marketing It’s not what you know, but who you know. You can never have too many friends in life, even if they don’t end up as customers. Attend networking events…

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How to find your USP

By | Marketing Strategies

Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few businesses are one of a kind. Just look around you: How many clothing retailers, hardware stores, air conditioning installers and electricians are truly unique? The key to effective selling in this situation is a “unique selling proposition” (USP)….

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project planning for business conferences and event

Project Planning: Business Conference in Romania

By | Business Events, Locations, Venues

In front of me now is the planning for an internal regional conference for a global IT and Telecoms leader. In finding first the location and the venue, and then building the logistics, production and delegate management plan, there are a lot of things to consider over the next eight months. I will cover aspects of planning on each element in forward blog posts, but first comes the location search, and we’ve settled on Bucharest,…

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Getting event app evaluation right

By | Digital Tools

So, it’s the beginning of June and I am rousing myself to look at what is in the pipeline in my events workstream (one of several) for the 2H of this year. In the next six months or so I have three tightly-focussed customer-facing events in the Maritime, Finance and Retail verticals, mostly in the M.E., followed later by a 275 delegate sales kick-off lasting close to a week, probably somewhere in Eastern Europe. That…

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Evaluation of Yapp – a great little event app

By | Digital Tools

The use of digital tools like mobile event apps is essential for engaging your audience and delivering a valuable user experience during events, conferences or even simple seminars and meetings. You want to be able to get people onboard before they arrive, keep their attention and interact with them while they are there, and follow up effectively with them afterwards. Traditional offline tools just can’t create the type of interactions that digital tools bring. Here’s…

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8 rules of marketing that put power behind your business

By | Marketing Strategies

Apply all these rules to your business, in parallel with a bespoke marketing plan to put power behind your business ambitions. Rule 1 Put the customer at the heart of your business, because it’s not about you, it’s about the customer experience; this is what delivers sales, and nothing else. Rule 2 Clearly identify your ideal customer and speak their language Rule 3 Differentiate your brand with “unique selling proposition” (USP) that packages your services…

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Business ideas: scratch your own itch

By | Small Business

If you are desperate to start your own business, but you don’t know what you want to do then “scratch your own itch”. This means that you should set up a business that delivers something that you yourself need and want – and sometimes can’t find. An example I can give you of this is a personal one. I was walking my dogs in the forest in 2008, and one of them went missing. It…

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