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How to find your USP

By | Marketing Strategies

Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few businesses are one of a kind. Just look around you: How many clothing retailers, hardware stores, air conditioning installers and electricians are truly unique? The key to effective selling in this situation is a “unique selling proposition” (USP)….

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consulting service helps marketers to deliver business conferences and events

Live streaming via smartphone – fuelled by Plussh power

By | Business Events, Digital Tools

Bucharest, Romania, 4th February 2019. Transcending space and time, the Orange Business Services IMEA KO in Bucharest (Romania) became the first such kick off event at Orange to be broadcast via smartphone beyond the attending audience, through a live and secure video stream by Orange technology partner – France based Plussh (https://plussh.com/en/) . Plussh set up the regional live broadcast in Bucharest following a very successful demo of its capabilities at a GITEX technology event…

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project planning for business conferences and event

Project Planning: Business Conference in Romania

By | Business Events, Locations, Venues

In front of me now is the planning for an internal regional conference for a global IT and Telecoms leader. In finding first the location and the venue, and then building the logistics, production and delegate management plan, there are a lot of things to consider over the next eight months. I will cover aspects of planning on each element in forward blog posts, but first comes the location search, and we’ve settled on Bucharest,…

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Getting event app evaluation right

By | Digital Tools

So, it’s the beginning of June and I am rousing myself to look at what is in the pipeline in my events workstream (one of several) for the 2H of this year. In the next six months or so I have three tightly-focussed customer-facing events in the Maritime, Finance and Retail verticals, mostly in the M.E., followed later by a 275 delegate sales kick-off lasting close to a week, probably somewhere in Eastern Europe. That…

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Evaluation of Yapp – a great little event app

By | Digital Tools

The use of digital tools like mobile event apps is essential for engaging your audience and delivering a valuable user experience during events, conferences or even simple seminars and meetings. You want to be able to get people onboard before they arrive, keep their attention and interact with them while they are there, and follow up effectively with them afterwards. Traditional offline tools just can’t create the type of interactions that digital tools bring. Here’s…

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Read The Room Events portfolio of conferences and business events

8 rules of marketing that put power behind your business

By | Marketing Strategies

Apply all these rules to your business, in parallel with a bespoke marketing plan to put power behind your business ambitions. Rule 1 Put the customer at the heart of your business, because it’s not about you, it’s about the customer experience; this is what delivers sales, and nothing else. Rule 2 Clearly identify your ideal customer and speak their language Rule 3 Differentiate your brand with “unique selling proposition” (USP) that packages your services…

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2 easy, tried and tested marketing strategies : RAP and Drugs

By | Marketing Strategies

The RAP sales approach What matters to your business is getting customers so that you can make money, right? OK. There are some timeless attributes that customers come back for, and I don’t see this changing anytime soon. Reliability Affordability Practicality These are timeless and inimitable attributes. Get this right and you’ve cracked it. Then, once you have established these things, you can upsell with byproducts. Take a lesson from a drug dealer Although I…

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Content Marketing is King: 6 tips to help you sell with content

By | Content Marketing

Content Marketing is King: 6 tips to help you sell with content Teach something Be yourself Take the dinner party approach Leave your posh voice behind Get with social media Don’t pay for advertising Before we look at my 6 tips let’s get one thing straight Launching is not a story; building an audience is a story! Just because you have a nice new website that is live doesn’t mean that you’ll be flooded with…

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Navigating the challenges of organising a Press Event in Lagos

By | Business Events

Reaffirming its commitment to support enterprises in Africa with the expansion of its presence in Nigeria, Orange hosted a press event in Lagos in May 2016.   At the time, I was the Head of Marketing, MEA and was responsible for the physical set up of the event, the PR and comms part, the invitations and the outcome.  This event was perhaps one of the most challenging I have ever experienced. The security situation in Lagos…

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Great Demo Day for startups from Dubai Smart City Accelerator

By | Business Events, Venues

10 startups selected and supported by Startupbootcamp Smart City Dubai pitched their ideas (February 28th 2018 ) to partners and influencers in Dubai, marking the end of a three-month period during which the teams refined their products, established customer traction and prepared to go to market. The startups, working across industries including urban automation & mobility, and smart government, made their pitches to an invited audience at a special Demo Day coinciding with the end…

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