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How to deliver a valuable delegate experience when staging virtual events

By | Business Events

Just because your event has to go online doesn’t mean you do anything much different to normal when you come to planning your production. Your delegates still need an “experience”, but the experience can only be delivered when you get two things right: first, the flow and the production which needs to be seamless, and then by engaging fully with delegates in a quality way. The production and the flow. Where you are running a…

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Client conference in the UAE – what made the difference to its success

By | Business Events, Venues

Organising a client conference in Dubai at the Fairmont, Palm Orange Business Services hosted the first Hello! World event for customers in the Middle East. Hello! World Dubai is a unique forum for senior business leaders from customers of Orange Business Services in the Middle East, North Africa and Turkey. The invitation-only event took place October 24-25 at Fairmont at the Palm, Dubai. The theme of the conference was “Let Digital Empower Your Business.”  We…

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A smart marketer’s blueprint for staging a perfect business event

By | Business Events

You want results. You’re already a Marketing Leader – but you’re more than this; you’re a smart marketer, and you know your stuff. You have a marketing plan. You’ve sorted your budget. You just need a team to deliver it. Read The Room Events gives you behind the scenes, high-quality marketing support and event planning with lead generation at the core, built on 25 years experience in marketing leadership roles. From sales events to industry…

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Tips for Production & AV Planning for Business Conferences

By | Business Events, Production

When it comes to events or conferences that demand larger production planning, for any location there are some key considerations before deciding how build your production plan. There are good arguments for and against using local Production Companies in isolation or using a mix of local and permanent partner. Think about the state of the local economy and the political situation Consider the social culture in your event location Research well the in-country production/AV companies…

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consulting service helps marketers to deliver business conferences and events

Live streaming via smartphone – fuelled by Plussh power

By | Business Events, Digital Tools

Bucharest, Romania, 4th February 2019. Transcending space and time, the Orange Business Services IMEA KO in Bucharest (Romania) became the first such kick off event at Orange to be broadcast via smartphone beyond the attending audience, through a live and secure video stream by Orange technology partner – France based Plussh (https://plussh.com/en/) . Plussh set up the regional live broadcast in Bucharest following a very successful demo of its capabilities at a GITEX technology event…

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project planning for business conferences and event

Project Planning: Business Conference in Romania

By | Business Events, Locations, Venues

In front of me now is the planning for an internal regional conference for a global IT and Telecoms leader. In finding first the location and the venue, and then building the logistics, production and delegate management plan, there are a lot of things to consider over the next eight months. I will cover aspects of planning on each element in forward blog posts, but first comes the location search, and we’ve settled on Bucharest,…

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Navigating the challenges of organising a Press Event in Lagos

By | Business Events

Reaffirming its commitment to support enterprises in Africa with the expansion of its presence in Nigeria, Orange hosted a press event in Lagos in May 2016.   At the time, I was the Head of Marketing, MEA and was responsible for the physical set up of the event, the PR and comms part, the invitations and the outcome.  This event was perhaps one of the most challenging I have ever experienced. The security situation in Lagos…

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Great Demo Day for startups from Dubai Smart City Accelerator

By | Business Events, Venues

10 startups selected and supported by Startupbootcamp Smart City Dubai pitched their ideas (February 28th 2018 ) to partners and influencers in Dubai, marking the end of a three-month period during which the teams refined their products, established customer traction and prepared to go to market. The startups, working across industries including urban automation & mobility, and smart government, made their pitches to an invited audience at a special Demo Day coinciding with the end…

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