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7 ideas for promoting your business without breaking the bank

By | Marketing Strategies

Creativity and a commitment to doing something can often be much better than spending a lot of marketing money. Doing something differently from other businesses in your market sector can make the difference between business success and business failure. 7 things to remember with promotional marketing It’s not what you know, but who you know. You can never have too many friends in life, even if they don’t end up as customers. Attend networking events…

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How to find your USP

By | Marketing Strategies

Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few businesses are one of a kind. Just look around you: How many clothing retailers, hardware stores, air conditioning installers and electricians are truly unique? The key to effective selling in this situation is a “unique selling proposition” (USP)….

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Read The Room Events portfolio of conferences and business events

8 rules of marketing that put power behind your business

By | Marketing Strategies

Apply all these rules to your business, in parallel with a bespoke marketing plan to put power behind your business ambitions. Rule 1 Put the customer at the heart of your business, because it’s not about you, it’s about the customer experience; this is what delivers sales, and nothing else. Rule 2 Clearly identify your ideal customer and speak their language Rule 3 Differentiate your brand with “unique selling proposition” (USP) that packages your services…

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2 easy, tried and tested marketing strategies : RAP and Drugs

By | Marketing Strategies

The RAP sales approach What matters to your business is getting customers so that you can make money, right? OK. There are some timeless attributes that customers come back for, and I don’t see this changing anytime soon. Reliability Affordability Practicality These are timeless and inimitable attributes. Get this right and you’ve cracked it. Then, once you have established these things, you can upsell with byproducts. Take a lesson from a drug dealer Although I…

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