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Start your own business by “scratching your own itch”

By | Small Business

I am writing this post for all of you, especially my marketing colleagues. If you want to start your own business, but you don’t know what you want to do then “scratch your own itch”. This means that you should set up a business that delivers something that you yourself need and want – and sometimes can’t find. Sometimes it’s more simple than you think – and I have to admit, it took me a…

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Starting your business: 4 psychological hurdles and how to get over them

By | Small Business

You’ve got a business idea and you’ve asked yourself the key questions before you start. Listen, it’s good enough, but you’ll always find reasons to quit or stall. Don’t quit Act “as if” Stay Selfish Believe in yourself Don’t quit Typical insecurities rear their heads in the form of questions like: Why am I doing this? Am I just giving myself more problems than I need? Am I making something useful? Is there an easier…

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