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Getting event app evaluation right

By | Digital Tools

So, it’s the beginning of June and I am rousing myself to look at what is in the pipeline in my events workstream (one of several) for the 2H of this year. In the next six months or so I have three tightly-focussed customer-facing events in the Maritime, Finance and Retail verticals, mostly in the M.E., followed later by a 275 delegate sales kick-off lasting close to a week, probably somewhere in Eastern Europe. That…

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Evaluation of Yapp – a great little event app

By | Digital Tools

The use of digital tools like mobile event apps is essential for engaging your audience and delivering a valuable user experience during events, conferences or even simple seminars and meetings. You want to be able to get people onboard before they arrive, keep their attention and interact with them while they are there, and follow up effectively with them afterwards. Traditional offline tools just can’t create the type of interactions that digital tools bring. Here’s…

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