Apply all these rules to your business, in parallel with a bespoke marketing plan to put power behind your business ambitions.
Put the customer at the heart of your business, because it’s not about you, it’s about the customer experience; this is what delivers sales, and nothing else.
Clearly identify your ideal customer and speak their language
Differentiate your brand with “unique selling proposition” (USP) that packages your services to stand out from your competitors
Differentiate your brand with a clear identity, and speak in your brand voice at all times
Postion yourself as the “go-to” and the “trusted advisor” in your market place
Use your existing customers to help you sell
Put digital marketing at the centre of your strategy, and mix it with traditional offline marketing to help you attract, engage, and keep your customers – and continually find new ones
Sell in a Human to Human way. It’s not about product, features or benefits. It’s about selling in a human way, whether you are in the B2C, or the B2B market. Have some conversations!