I will never forget the occasion in 2006 of producing a press conference in Bucharest – in the Romanian language….with no effective translation and a hungry pack of newly-liberated journalists. Ceausescu’s Palace (grotesque to many as an icon of a Communist super-monster, but nonetheless amazing) was the adjacent backdrop for the corporate press conference in question. It wasn’t so much the behaviour of the journalists (in a frenzy about a piece of corporate news that…
A visit to Marrakech is always exciting. I love the sounds and the smells (yes, even the horse wee in the Jma El Fna); the sight of flea-ridden kittens begging scraps from the food sellers, and the snake charmers who generally don’t realise they aren’t charming anyone because it’s such a revolting sight. Imagine then, on top of all this hoo-haa, the further excitement of actually being arrested! You might be wondering what being arrested…
When searching for a venue often the location, brand, style, look and feel will catch your attention and tempt you to book it. It is scientifically proven that buying decisions, even in business, are emotionally-driven and then justified later, when the hard, cold facts and features are made to fit the decision – even if they are not deserved. This is why you have to look much deeper after initially identifying a venue for your…
Just because your event has to go online doesn’t mean you do anything much different to normal when you come to planning your production. Your delegates still need an “experience”, but the experience can only be delivered when you get two things right: first, the flow and the production which needs to be seamless, and then by engaging fully with delegates in a quality way. The production and the flow. Where you are running a…
How to stage your business story with Read the Room Events – made for Smart Marketers
Organising a client conference in Dubai at the Fairmont, Palm Orange Business Services hosted the first Hello! World event for customers in the Middle East. Hello! World Dubai is a unique forum for senior business leaders from customers of Orange Business Services in the Middle East, North Africa and Turkey. The invitation-only event took place October 24-25 at Fairmont at the Palm, Dubai. The theme of the conference was “Let Digital Empower Your Business.” We…
I am writing this post for all of you, especially my marketing colleagues. If you want to start your own business, but you don’t know what you want to do then “scratch your own itch”. This means that you should set up a business that delivers something that you yourself need and want – and sometimes can’t find. Sometimes it’s more simple than you think – and I have to admit, it took me a…
You want results. You’re already a Marketing Leader – but you’re more than this; you’re a smart marketer, and you know your stuff. You have a marketing plan. You’ve sorted your budget. You just need a team to deliver it. Read The Room Events gives you behind the scenes, high-quality marketing support and event planning with lead generation at the core, built on 25 years experience in marketing leadership roles. From sales events to industry…
Working with new event partners and suppliers needs careful process management. None of us are exempt from the ever-increasing sophistication of scammers, and this story serves as a warning when working with new and unknown suppliers – especially on one-off jobs in the Middle East and Africa regions. An established and experienced partner, a Europe-based production company was almost conned out of many thousands of event budget euros. The disaster was avoided, but the lesson…
