
Apply all these rules to your business, in parallel with a bespoke marketing plan to put power behind your business ambitions. Rule 1 Put the customer at the heart of your business, because it’s not about you, it’s about the customer experience; this is what delivers sales, and nothing else. Rule 2 Clearly identify your ideal customer and speak their language Rule 3 Differentiate your brand with “unique selling proposition” (USP) that packages your services…