!function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/d3eef758c2d0aa9f50a265fb9/02e8b4274decdfa0d7c53b018.js");/>
press conference in romania

Lost in translation. An ironic press launch story.

By | Business Events

I will never forget the occasion in 2006 of producing a press conference in Bucharest – in the Romanian language….with no effective translation and a hungry pack of newly-liberated journalists. Ceausescu’s Palace (grotesque to many as an icon of a Communist super-monster, but nonetheless amazing) was the adjacent backdrop for the corporate press conference in question. It wasn’t so much the behaviour of the journalists (in a frenzy about a piece of corporate news that…

Read More

Navigating the challenges of organising a Press Event in Lagos

By | Business Events

Reaffirming its commitment to support enterprises in Africa with the expansion of its presence in Nigeria, Orange hosted a press event in Lagos in May 2016.   At the time, I was the Head of Marketing, MEA and was responsible for the physical set up of the event, the PR and comms part, the invitations and the outcome.  This event was perhaps one of the most challenging I have ever experienced. The security situation in Lagos…

Read More