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How to deliver a valuable delegate experience when staging virtual events

By | Business Events

Just because your event has to go online doesn’t mean you do anything much different to normal when you come to planning your production. Your delegates still need an “experience”, but the experience can only be delivered when you get two things right: first, the flow and the production which needs to be seamless, and then by engaging fully with delegates in a quality way. The production and the flow. Where you are running a…

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A smart marketer’s blueprint for staging a perfect business event

By | Business Events

You want results. You’re already a Marketing Leader – but you’re more than this; you’re a smart marketer, and you know your stuff. You have a marketing plan. You’ve sorted your budget. You just need a team to deliver it. Read The Room Events gives you behind the scenes, high-quality marketing support and event planning with lead generation at the core, built on 25 years experience in marketing leadership roles. From sales events to industry…

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Ask yourself 3 questions that will define your strategy

By | Uncategorized

I’ve created this blog post because I wanted to share the questions that I asked myself when I set up Read The Room Events.  I see it as a practical, live example of how to apply the answers to the three questions and use the answers to structure my business offer. 1. What value do you bring to your customers? This question is the key one, and the basis for everything you do. You must…

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Starting your business: 4 psychological hurdles and how to get over them

By | Small Business

You’ve got a business idea and you’ve asked yourself the key questions before you start. Listen, it’s good enough, but you’ll always find reasons to quit or stall. Don’t quit Act “as if” Stay Selfish Believe in yourself Don’t quit Typical insecurities rear their heads in the form of questions like: Why am I doing this? Am I just giving myself more problems than I need? Am I making something useful? Is there an easier…

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