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Avoid emotional decisions to get the best from your venue budget

By | Business Events, Project Management, Venues

When searching for a venue often the location, brand, style, look and feel will catch your attention and tempt you to book it. It is scientifically proven that buying decisions, even in business, are emotionally-driven and then justified later, when the hard, cold facts and features are made to fit the decision – even if they are not deserved. This is why you have to look much deeper after initially identifying a venue for your…

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How to deliver a valuable delegate experience when staging virtual events

By | Business Events

Just because your event has to go online doesn’t mean you do anything much different to normal when you come to planning your production. Your delegates still need an “experience”, but the experience can only be delivered when you get two things right: first, the flow and the production which needs to be seamless, and then by engaging fully with delegates in a quality way. The production and the flow. Where you are running a…

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DLG events

How to prevent your event budget from being stolen

By | Business Events, Project Management

Working with new event partners and suppliers needs careful process management. None of us are exempt from the ever-increasing sophistication of scammers, and this story serves as a warning when working with new and unknown suppliers – especially on one-off jobs in the Middle East and Africa regions. An established and experienced partner, a Europe-based production company was almost conned out of many thousands of event budget euros. The disaster was avoided, but the lesson…

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Ask yourself 3 questions that will define your strategy

By | Uncategorized

I’ve created this blog post because I wanted to share the questions that I asked myself when I set up Read The Room Events.  I see it as a practical, live example of how to apply the answers to the three questions and use the answers to structure my business offer. 1. What value do you bring to your customers? This question is the key one, and the basis for everything you do. You must…

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